Tingle Tea is an Irish loose leaf tea brand that prides themselves in premium quality tea, for an affordable price.
From the initial brainstorming, the client and I discussed what represents the brand and where the name came from. It was decided that the client wanted to explore designs featuring tea leaves, and feathers to convey the messaging through the logo design.
The client requested for the packaging to have a distinguishable design based on the type of tea it is - green, oolong and black. A secondary colour palette was created for the purpose of representing the three tea types.
Finally, the website design was created with a mobile first approach, as signalled through customer research done prior, it was found that most of the target audience would be more likely to look at the website through a mobile device.
Market research was crucial, as it was important for the client to have a website that is unique to them, but familiar to the customer.
Market research was crucial, as it was important for the client to have a website that is unique to them, but familiar to the customer.
